Campaign Strategy and Planning
Develop and execute digital marketing strategies aligned with business objectives.
Identify target audiences and craft personalized, data-driven campaigns.
Paid Advertising Management
Manage and optimize campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
Monitor ad performance and adjust targeting, budget, and creatives to improve ROI.
SEO and Organic Growth
Conduct keyword research and implement on-page and off-page SEO strategies.
Create and optimize content to improve organic search rankings and drive traffic.
Email Marketing
Develop email marketing campaigns to nurture leads, engage customers, and boost retention.
Analyze email performance (open rates, click-through rates, conversions) and optimize.
Social Media Marketing
Create and schedule content for social media platforms to build engagement and brand presence.
Monitor analytics and audience insights to refine social media strategies.
Content Creation and Coordination
Collaborate with designers, copywriters, and other team members to produce high-quality digital assets, including blogs, videos, and graphics.
Analytics and Reporting
Track key performance metrics (KPIs) like CTR, conversion rates, and cost-per-lead (CPL).
Generate performance reports and provide actionable insights to improve campaigns.
Staying Updated on Trends
Stay informed about digital marketing trends, tools, and algorithm changes to remain competitive.
Experiment with new platforms, tools, and techniques to enhance campaigns.